Your book arrives in a rare window: a generation coming back

While you work on your manuscript, something is shifting. Among young adults, Bible reading has surged, Bible sales are hitting records, and belief in God has doubled since 2021. A generation is coming back — and it reads.

So your book isn't landing in a void. It's landing in a rare window. The question is no longer “is this the right time?” but “how do I make my book truly reach this generation?”

There is a time for everything… a time to plant and a time to uproot. — Ecclesiastes 3:1-2

Think of the reader, not just the text

A manuscript is written for real readers. Ask yourself: who, precisely, do I need to reach? A young seeker? A doubting believer? A leader to be trained? The sharper that face, the truer your book lands — from the title to the last page.

This generation also has its entry points: the phone, a friend's recommendation, a shared excerpt. A book designed to travel — strong quotes, self-contained chapters, a direct tone — goes further than a book meant only for the shelf.

This week with your editorial team — Describe your book's ideal reader in three sentences: their age, their question, their dark night. Share it with us. That portrait shapes the title, the cover, and every editorial choice.

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Let's seize this window together.

Let's refine your target reader and your book's reach.

Talk it through with your team →