Turning every reader into a carrier of your message

In an age when everyone shares online what moves them, a sincere recommendation weighs more than any advertisement. A single won-over reader can, in one message, introduce your book to dozens of people who trust them.

So the question becomes: how do you write a book people want to share?

Then the woman… went back to the town and said to the people, “Come, see a man who told me everything I ever did.” — John 4:28-29

What makes people want to share

We share what transformed us, not what merely informed us. Aim for the reader's inner experience: a book that makes them weep, hope, or decide is a book they'll talk about spontaneously.

Offer “takeaway lines” too — those strong, memorable phrasings people underline and quote. They become the doorways through which others discover the whole book.

A habit to build — As you reread your manuscript, spot the lines you yourself would underline. If there are almost none, that's a signal: your book would gain from daring a few more striking phrasings.

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Let's make your book something people want to pass on.

From content that transforms to lines that travel: let's design for sharing.

Talk it through with your team →